Coffee Shop Management
Coffee Shop Management
Have you always been dreaming of owning your own cafe? Serving people a cup of joy in the morning, connecting with your customers and becoming a place of gathering in your own community.
The cafe business has seen some interesting trends in recent years. Not only is it booming, but it’s also segmenting. Think of your hipster cafe with turmeric latte arts, the coffee shop your grandma and her friends love to visit or the pumpkin spice lattes you can get at Starbucks. It’s a different concept, different product and different target audience.
During this course, we guide you through all principles. From nailing down your concept, finding the right location and products and developing a strategic plan, to marketing advice and financial analyses. We talk about constructing the right menu, expose new trends and help you find the right equipment and material for the concept you had in mind.
The course is offered by The Espresso Academy in Florence (did somebody say coffee experts?) and our charismatic head barista Gabriele has over 2 decades of experience in coffee consulting and cafe management.
Breakdown of the course
SECTION 1. THE LOCATION ANALYSIS
1.1 The entrepreneur and his idea
1.2 The location: no any location is wrong, but target and products put in can be wrong…
1.3 Which is the right concept for us? Cafè, Italian, starbucks style, specialty and…
1.4 Evaluate the strengths and weaknesses of a location
1.5 Competitors and other elements to evaluate the location
SECTION 2 BUSINESS PLAN AND BREAK EVEN POINT
2.1 The business plan: a tool for us and for the stakeholders
2.2 Coffee shop financing: football players and Crowd…
2.3 Calculate the taking of a coffee shop
2.4 Evaluate the various categories of costs: food and beverages costs, employees, fixed costs
2.5 The break even point
2.6 Thinking about a coffee shops chain?
SECTION 3. MARKETING: CREATING A SUCCESSFUL COFFEE SHOP
3.1 Marketing and products, get the best coffees and prepare them at the best… but what exactly “best” means?..
3.2 … the perception of the clients and the communication
3.3 The new trends around the world
3.4 Venues that have become legend!
SECTION 4. BEFORE THE OPENING…
4.1 Buying an existing shop? What to check
4.2 Opening a new venue: the bureaucracy in different countries
4.3 Equipments, machines and tools: how to choose them
4.4 Furnish the room. A choice that starts from the idea
4.7 the ergonomy of the coffee shops
4.8 costs of furnishing a coffee shop around the world..
4.9 A grand opening? And then?
SECTION 5. DAILY MANAGEMENT
5.1 the very first delicate days…
5.2 Daily management of products, suppliers and clients
5.3 Quality and standards managing several shops
5.4 never, never stops!
Online Course Coffee Shop Management
You can take this course directly from home and just follow our guided videos step by step. This means you can go at your own pace and finish the course as fast as you want.
After the course, you will be granted a certificate from the Espresso Academy stating that you completed the course. This is a great piece of paper to include in your resume or business plans moving forward.
The benefits of our online course
- Very easy to access: you have simply to enroll and follow the step-by-step videos
- Very easy to follow with smartphone, tablet or computer
- Super-complete theoretical part, with screen sharing of slides, photos and graphic with the trainer
- Possibility of private free sessions with the trainer to evaluate your project together
- Manuals included in the price sent at the end of the course
- Follow the video lessons at your own pace